First Bank of Nigeria, FBN, has restated its commitment to women development as it partnered renowned author, Arese Ugwu,for the TV adaptation of her best seller, ‘Smart Money Woman’
The ‘Smart Money Woman’ TV programme mirrors the experiences, sacrifices, struggles and vigour of women as they carry out their day to day activities even amid gender imbalance, that is grounded in the society and Africa at large.
The series is an adaptation of Smart Money Woman written to tackle debt and offered tips on inculcating the right savings culture of the African middle class.
Author and Executive Producer of Smart Tribe Media, Arese Ugwu, stated that the work “ Smart Money Woman” is a love letter to every modern and upwardly mobile African women who are exploring life opportunities and experiences to find that right balance in their day to day activities especially in their career, friendship, relationship and family.
Expressing appreciation on the partnership, she enthused, “ I thank First Bank of Nigeria Limited for being the first corporate sponsor to believe in my dream and take a chance on a first-time producer.
“This is a partnership we are pleased to reckon with, whilst we recognise how they have successfully empowered women across the geo-political zones in Nigeria through its various initiatives, especially the FirstGem product.
They have provided mentoring, support and capacity building opportunities for all to create a new generation of financially literate women thereby contributing to the continued growth and development of the country.”
Speaking on the TV show, Group Head, Marketing & Corporate Communications of FBN, Folake Ani-Mumuney, stated that the initiative will further boost financial literacy.
She said, “FirstBank has been at the forefront of promoting female empowerment and we understand the role financial literacy plays in deepening financial inclusion, whilst promoting female independence.
“The essence of the TV programme is to raise financial awareness to inspire every individual in the society, especially women, to make informed choices and take effective actions for their financial wellbeing.”