Foremost Telecommunication firm,Globacom has upgraded its services with the launch of ‘Sponsored Data’
Sponsored Data according to the organisation will make access to companies’ services and information easier for customers.
Through the service, customers and other members of the public will be able to browse the website of the sponsoring company even when the members of public have no active data subscription.
Explaining the service, Globacom said companies would be able to buy data buckets and subsequently allow their existing and prospective customers or any other member of the public to access their websites, apps and other data services without having to expend their own data. The cost of access by the end-user is borne by the sponsoring companies.
Globacom in a statement disclosed that Sponsored Data service is a more targeted and effective method of inducing trial of the sponsoring company’s digital products as well as free trial and free sampling of its content.
The telecom operator said the service would give better return on investment (ROI) to the sponsoring companies, adding that it will facilitate over 70 per cent increase in customer engagement and foster incremental revenue through the engagement of new customers. The company said this service would be particularly beneficial to betting companies, IT and Technology companies, manufacturing concerns, banks, schools and others.
Globacom said staff of the sponsoring companies who are on the Glo network could also benefit from the sponsored data plans.